Technomic rolls out new tools
Technomic is launching Buzz Barometer to forecast food-related search interest and adding AI features to Ignite for research into menus, consumer behavior, and market performance.
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Technomic, a foodservice research and insights firm, detailed the launch of Buzz Barometer and updates to its Ignite platform in a recent announcement. These artificial intelligence tools mark a shift from analyzing historical data to forecasting trends in restaurants and hospitality.
Buzz Barometer is designed as an early warning system for industry trends. It analyzes large datasets to forecast the popularity of search terms about food, ingredients, and dining concepts. According to Technomic, operators and suppliers can use those forecasts to anticipate consumer demand and menu trends before they become mainstream, rather than reacting to what was popular last quarter.
Ignite holds extensive industry data. According to Technomic, the new AI features are intended to handle more complex queries and help clients explore data on menus, consumer behavior, and market performance in greater depth and produce insights faster.
The launch of these tools reflects a broader move toward predictive analytics in the horeca sector. Technomic provides these AI tools to clients to interpret the present and forecast the future when making strategic decisions, including menu development and supply chain management. Their effectiveness will be measured by how accurately and consistently they predict changes in consumer preferences.
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Anton Galiukin
Product Owner at Eatery Club. I specialise in digital innovation and product development. I write about technology and the HoReCa industry.
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