Website Settings: Complete Guide

Learn how to set up your Eatery Club ordering website with GTM, Analytics, Google Ads, Facebook Pixel, JSON-LD, and custom meta tags.

Updated: 27.06.2026

Purpose

Configure your Eatery Club ordering website, including branding, analytics, user registration, SEO, custom tags, and real-time functionality.

Complete Settings Reference (24 Parameters)

Branding (5)

SettingDescription
Website Menu LogoBrand logo displayed in the website navigation
Hero BannerHomepage hero banner
About UsStatic informational page
FaviconWebsite icon displayed in browser tabs
Footer MapToggle to display a mini map with restaurant locations in the website footer

Analytics & Tracking (5)

SettingDescription
Google Tag Manager IDGTM-XXXXXXX
Google Analytics IDG-XXXXXXXXXX
Google Ads IDAW-XXX-XXX-XXXX
Facebook Pixel IDUsed for Facebook campaign tracking
Google API KeyMasked. Typically used for Google Maps integration

User Experience & Registration (6)

SettingDescription
Require Website RegistrationToggle
Require Personal InformationToggle
Show “Download the App” BannerToggle
App Banner TextCustom text displayed in the download banner
Homepage LayoutEnum (e.g., display the restaurant list on the homepage or other available layouts)
Show News SectionDisplays the news block on the homepage

SEO & Customization (6)

SettingDescription
Custom Script URLsURLs for loading external JavaScript (e.g., chatbots)
Custom Reports URLCustom URL for external reports
Custom Meta TagsSEO metadata
Custom Page TitlesSEO page titles
Custom HeadingsH1/H2 headings for static pages
JSON-LD DataSchema.org structured data used by search engines

Technical (1)

SettingDescription
WebSocket Authorization KeyUsed for real-time functionality (e.g., live order status updates)

Documents (1, managed in a separate section)

New QR Menu Items

Enable, disable, and reorder QR menu options such as:

  • Table Ordering
  • Leave Feedback
  • Social Media
  • News
  • Other QR menu items

Why JSON-LD Matters

JSON-LD is a structured data format used by search engines such as Google and Bing to generate rich search results. For restaurant businesses, this enables:

  • LocalBusiness listings with star ratings, opening hours, and address displayed directly in search results
  • Menu and MenuItem rich results that can showcase dishes in search
  • AggregateRating snippets displaying review stars

This provides a competitive SEO advantage over platforms such as Toast, Square, and Clover in the U.S. market, where this level of SEO customization is typically unavailable.

Scenario: Connecting Google Analytics 4

  1. Create a GA4 property in Google Analytics.
  2. Copy the Measurement ID (format: G-XXXXXXXXXX).
  3. Navigate to Settings → Website Settings.
  4. Paste the ID into the Google Analytics ID field.
  5. Save your changes.

Result

Analytics events will begin appearing in GA4 within approximately 24–48 hours.

Scenario: Enabling the “Download the App” Banner

  1. Navigate to Settings → Website Settings.
  2. Enable Show “Download the App” Banner.
  3. (Optional) Enter custom text in App Banner Text. If left blank, the default text will be used.
  4. Save your changes.

Result

A banner linking to the App Store and Google Play will appear at the top of the mobile website. The store links are retrieved from Configuration Settings.

Scenario: Configuring JSON-LD for a Restaurant

  1. Navigate to Settings → Website Settings → JSON-LD Data.
  2. Add Schema.org Restaurant structured data, for example:
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Eatery Club Sushi",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "31 Derybasivska St.",
    "addressLocality": "Odesa",
    "addressCountry": "UA"
  },
  "telephone": "+380993456982",
  "servesCuisine": "Japanese",
  "openingHours": "Mo-Su 09:00-22:00"
}
  1. Save your changes.
  2. Validate the implementation using Google Rich Results Test.

Changing Google IDs

After changing your Google Analytics or Google Ads ID, historical data will not be transferred to the new property or account.

Only update these IDs when intentionally migrating to a new Google account.

Where to Find It in the Admin Panel

Website Settings

Related Articles

  • External Links
  • Configuring Push Notifications for Guests Without a Selected City
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