The trillion-dollar table: HoReCa’s fragmented boom
A report values global HoReCa at over $7.75 trillion; top players hold less than 5%. The article’s author sees opportunities for investors and operators in IoT and emerging markets.
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The global HoReCa market, covering hotels, restaurants, and catering, is valued at $7.75 trillion in an industry report published on November 17, 2025.
The market is highly fragmented: in 2024, the ten largest companies together accounted for 4.53% of the market. The largest player, Starbucks, held 0.87%. Independent operators and smaller chains still hold 95% of the market.
The report identifies strategic regional diversification and the adoption of the Internet of Things (IoT) as the main drivers of growth through 2034. In the author’s view, competition is shifting toward emerging markets, where competitive pricing and tech-enabled efficiency matter, and the task for investors and operators is not only to expand but to consolidate using data and digital infrastructure.
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Platon Sobko
News Editor at Eatery Club. I write about technology, software, the internet, and science
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