Operto Debuts AI Agent for Guest Services

A new artificial intelligence tool is poised to take over the late-night shifts at hotel front desks. Operto, a company specializing in property automation, has launched its AI Guest Services Agent, an automated messaging system designed to provide hotel guests with round-the-clock, personalized support. The announcement, originating from sources connected with the Brooklyn Lodging & Leadership Association, signals another step towards hyper-automation in the hospitality sector.

The new system functions as a digital concierge, capable of handling a wide array of common guest inquiries—from Wi-Fi passwords and restaurant recommendations to requests for extra towels—at any hour of the day. By automating these routine interactions, hotels aim to free up human staff to focus on more complex, high-value guest needs, thereby enhancing overall service quality. The core promise of the technology is not merely to answer questions, but to do so with a degree of personalization that mimics a human agent, ultimately aiming to drive the kind of seamless experience that earns five-star reviews.

For an industry still contending with labour shortages and rising operational costs, the appeal is clear. Deploying an AI agent allows properties to maintain a high standard of guest communication without needing to scale up front-desk staff, particularly during off-peak hours. The success of Operto’s new tool will hinge on its ability to understand and respond to guest requests accurately and naturally, ensuring the technology is a helpful enhancement rather than a frustrating barrier to service.