Checkmate introduces AI-driven menu boards

Checkmate, known for its online order integrations, has introduced a new line of AI-driven digital menu boards. Static menu boards are familiar fixtures in quick-service and fast-casual restaurants. The new screens display prices and generate real-time upsell suggestions; their layouts change based on live data.

The system is designed to use data on the items a customer adds to their cart to suggest upsells. In one possible scenario, a customer orders a burger and the screen immediately highlights a high-margin drink and side combination instead of a generic offer.

The boards can also run A/B tests on promotions on their own. They show different offers to different customer segments, then automatically select the layout that increases average check size the most. Average check size is revenue divided by the number of orders.

For restaurant operators in the HoReCa industry, the appeal is the promise of optimizing the menu’s appearance and layout without manual intervention. Instead of relying on static promotional posters or staff training for upselling, operators let the menu itself suggest add-ons.

The system aims to continually refine the menu’s appearance and layout to increase revenue. It takes into account the time of day, order contents, and promotional performance. The stated goal of optimizing the ordering process in real time is to maximize the restaurant’s profitability.

The system’s success will depend on how fast it responds and how unobtrusive its suggestions are. Customers should see the prompts as help rather than an attempt to manipulate their choices.